Is "brand" the new buzzword to hit the cricketing media? Lately, I've been reading quite a bit of the Sri Lankan "brand" of cricketing. The first I heard/read it was from Kumar Sangakkara (I think).
Getting back to topic... my question is what our friend Ranjit Fernando has to do in this branding of our cricket. Anyone want to create a brand map?
As I eagerly anticipate the SL / Aussie showdown, I wonder whether I'll be hearing a barrage of "this Sri Lankan brand of cricket" from the man in the idiot box. At any rate, I don't think the "youthful exuberance" in the Sri Lankan brand needs the mindless ramblings of an expert summarizer of obvious events.
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